Building a mindfully rich lifestyle

Our Wish

Management Policy

Building a mindfully rich -
Thoughtful, sophisticated, earnest lifestyle

“Living thoughtfully”, cherishing the small moments even when pressed for time. “Living sophisticatedly”, making not only you smile, but the family as well. “Living earnestly”, spending time doing what you find most enjoyable. Changing each and every ordinary day into something abundant that enriches the mind and body. That is our wish.

Our Approach

Management Philosophy

Self satisfaction, benefit of others

By being helpful to customers and business partners, and providing products, services, and information that truly make people happy, we also aim to be happy both physically and spiritually.

Our Advancement

Action Principle

Autonomy, independence, and teamwork

With autonomy and independence as the basis of our actions, we aim to be a true professional team that achieves goals without fail through each and every one’s awareness and teamwork.

Our Desired Stance

Vision

Providing the perfect sense of comfort into daily life.

We do not simply focus on just functionality, technology, and design, but rather place value on the perfect sense of comfort that is neither excessive nor extravagant and blends in with all types of people and rooms. We provide a natural familiarity that is similar to always choosing the right comfortable shirt, and a daily life filled with genuine laughter.

Greetings From Our Representatives

We sincerely wish that the daily lives of our customers can become filled with mindfully rich, happy moments and we work diligently to make that come true. As such, we believe that by providing value at the appropriate price, we will improve the quality of living conditions and create relaxing environments for customers who use our products.

The consumer market in Japan is at the stage where the value and prices of products are demanded at a very high level when it comes to customers choosing products that are useful for practical life, fun to use, and bring satisfaction that exceeds expectations.

In such circumstances, we closely observe domestic and foreign product and market trends, as well as customer opinions on social media when proposing product plans. At the same time, we are developing media mix marketing that strategically links web, mobile, TV, radio, catalog, and real dealers with regard to sales. Based on those results, we strive for new product plans every day while building tight cooperative relationships with business partners who share the same ambitions, so that our pursuit of value when it comes to next-level design, convenience, functionality, and satisfaction that exceeds expectations, can be reflected in our prices.

In the midst of the current, huge paradigm shift into IoT, robotics, and AI, we plan to unify business development based on our management philosophy with the happiness of every employee supporting that growth, and aim for mutual prosperity with everyone, including our cooperative business partners, while striving to improve every employee’s potential and well-being. We want to expand into the challenging overseas market one step at a time, starting with Asia, and then continuing to march forward by providing products that truly make people happy, thereby becoming a corporation loved by people from all over the world.

We sincerely hope for your continuous patronage of our products.

President & Representative Director/CEO
Seiji Fukushima
Executive Vice President & Representative Director/CSO
Yuta Yasuo

Business Model > Fabless Maker

Business Model Business Model

Our Strengths

Six strengths that create value

Six strengths that create value Six strengths that create value
  1. Thorough manufacturing principles that build value in respect to the true perspective of the user’s motivation to purchase.
  2. Meticulous creative resource that constantly pursues fun use and functional beauty.
  3. Strong product development based on strategic cooperative relationships built with influential industries in both domestic and foreign markets.
  4. Omit intermediate distribution and directly connect with influential dealers. Build a strategic distribution network through product strength, price competing, and branding.
  5. Creating a mechanism that effectively makes the best use of knowledge and sales promotion effects cultivated through media mix.
  6. Pricing that achieves satisfaction which exceeds customer expectations. Assurance of proper prices (price points).

Corporate Overview

Company
name
Siroca Inc.
Headquarters
101-0051
Tokyo-to, Chioyda-ku,
Kanda Jimbocho 2-4
Tokyo Tatemono Jimbocho Building 5F
TEL.
03-3234-5490
(main number)
0570-001-469
(Navi Dial
for product support)
03-3234-8800
(for non-Navi Dial users)
FAX.
03-3556-0171
(main number)
03-3234-8801
(for product support)
Overseas
subsidiaries
Siroca Hong Kong Limited
Siroca (Shenzhen) inc
Established
October 2000
Capital
100,000,000 yen
Fiscal year end
January
Business
description

Wholesale planning and
development of company
brand products

Wholesale planning and
development of private-
label products

Sole distribution

(*Products:
home appliances,
bedding, general goods,
food, etc.)

Executives
President & Representative Director/CEO
Seiji Fukushima
Executive Vice President &
Representative Director/CSO
Yuta Yasuo
Director/CFO
Toshinobu Ihara
Corporate officer
/General manager
Satoshi Ota
General Manager
(General Manager of
Siroca (Shenzhen) inc)
Junya Shiokawa
Auditor
Mitsutoshi Masuda
Employees
85 for the entire group
Principal
shareholders
The group of founders
KINOTROPE, INC.
Japan Asia Investment Co., Ltd.
Mitsubishi UFJ Capital Co., Ltd.
ITmedia Inc.
I.K CO., LTD.
HAKUBA Photo Industry Co.,Ltd.
(listed in no particular order)
Correspondent
banks
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
Sumitomo Mitsui Banking Corporation
Mizuho Bank, Ltd.
Japan Finance Corporation
SHOKO CHUKIN BANK
JOYO BANK, Ltd.
Resona Bank, Ltd.
YACHIYO BANK, Ltd., and others

Chinese Subsidiary Corporate Overview

Company
name
Siroca (Shenzhen) inc
Headquarters
Guangdong Sheng, Shenzhen Shi, Nanshan Qu, Keyuan Road 1002 Music Mansion, Room 1307-1308
Established
November 2012
Capital
320,000 USD
Statutory
representative
Yuta Yasuo
Business
description
Wholesale design and development of housing supplies, home appliances, and related parts, and trade-related business (excluding state-controlled trade products)

Main Business Partners

  • I.K CO., LTD.
  • ASKUL Corporation
  • ASPLUND Co., Ltd.
  • Apides Co., Ltd.
  • Amazon Japan G.K.
  • AEON.com Co., Ltd.
  • AEON RETAIL Co., Ltd.
  • Ito-Yokado Co., Ltd.
  • ABC Media Communications
  • STV Development Center Co., Ltd.
  • Cainz Co., Ltd.
  • QVC Japan, Inc.
  • Grand Marché., Inc.
  • Green Stamp Co., LTD
  • Credit Saison Co., Ltd.
  • K's Holdings Corporation
  • Keiyo Co., Ltd.
  • Keio Department Store Co., Ltd.
  • Rakuten Direct, Inc.
  • Costco Wholesale Corporation
  • KOMERI Co., Ltd.
  • Sundrug Co., Ltd.
  • East Japan Railway Trading Company
  • JCB Co., Ltd.
  • JP MITSUKOSHI MERCHANDISING Co., Ltd.
  • GENERATION PASS CO., LTD.
  • Shimachu Co., Ltd.
  • JustSystems Corporation
  • Shaddy Co., Ltd.
  • Japanet Takata Co., Ltd.
  • Shueisha Inc.
  • Shogakukan-Shueisha Productions Co., Ltd.
  • Joshin Denki Co., Ltd.
  • Scroll R&D Corporation
  • Seiyu GK.
  • SELECTURE, inc.
  • ZEN-NOH
  • SENSHUKAI CO., LTD.
  • SENTENS CO., LTD.
  • ANA TRADING CO., LTD.
  • Rakuten Direct, Inc.
  • Sogo & Seibu Co., Ltd.
  • SoftBank Commerce & Service Corp.
  • DAIICHIKOSHO CO., LTD.
  • First Baking Co., Ltd.
  • Daimaru Matsuzakaya Department Stores Co., Ltd.
  • Takashimaya Company, Limited
  • DCM Holdings Co., Ltd.
  • Tpoint Japan Co., Ltd.
  • Dinos Cecile Co., Ltd.
  • TEZUKA Corporation
  • TV SHOPPING LABORATORY CO, LTD
  • TV TOKYO Direct. Inc
  • TOKAI TV Enterprise Co., Ltd.
  • Tokyu Agency Pro-mix Co., Ltd.
  • TOKYU HANDS INC.
  • NAFCO Corporation
  • Nissen Co., Ltd.
  • NitteleSeven Co., Ltd.
  • Nippon Broadcasting Projects, Inc.
  • Nippon Flour Mills Co., Ltd.
  • Nippon Television Network Corporation
  • Nojima Corporation
  • Harmonick Co., Ltd.
  • HAKUHODO PRODUCT'S INC.
  • Happiness Club Co., Ltd.
  • BicCamera Inc.
  • FRANCEBED CO., LTD.
  • Beisia Denki Co., Ltd.
  • BASE, Inc.
  • Veniya Co., Ltd.
  • Belluna Co., Ltd.
  • Mynavi Corporation
  • Matsumotokiyoshi Co., Ltd.
  • Mr Max Holdings Ltd.
  • MITSUUROKO CO., LTD
  • Isetan Mitsukoshi Holdings Ltd.
  • MonotaRO Co., Ltd.
  • UCC Ueshima Coffee Co., Ltd.
  • UNY Co., Ltd.
  • York Benimaru Co., Ltd.
  • Yodobashi Camera Co., Ltd.
  • LIXIL VIVA CORPORATION
  • RINGBELL Co., Ltd.
  • Route Inn Japan co., Ltd.
  • Ropping Life Co., Ltd.
  • THE LOFT CO., LTD.
  • Wataru & Co., Ltd.
  • ...and more for a total of 200 companies.